"Wedeven Associates: Finding New Ways to Develop Novel Solutions to Per" by Richard Jonsen
 

Document Type

Article

Version Deposited

Accepted for publication (PostPrint)

Publication Date

2022

Publication Title

Entrepreneurship Education and Pedagogy

DOI

https://doi.org/10.1177/25151274211044703

Abstract

Wedeven Associates is a small tribology research and engineering consulting firm located near Philadelphia, Pennsylvania. The company faced a variety of challenges associated with the COVID-19 pandemic as did most small businesses in 2020. As the company became fully operational again, Wedeven Associates was approached by a longtime client to solve a tribological problem the client’s engineers had been trying to address for almost 14 years. The catch: Wedeven Associates only had a little over two months to do the work while complying with pandemic-related travel and meeting restrictions. This case tells the story of how the Wedeven Associates team met the challenge using virtual tools and a collaborative approach built on first principles. Readers are introduced to “tribology” as an engineering discipline and “first principles” as a problem-solving approach.

Comments

This is the peer reviewed version of the following teaching case: Jonsen, R. H. (2022). Wedeven Associates: Finding new ways to develop novel solutions to persistent, intractable problems. Entrepreneurship Education and Pedagogy, 5(3), 429-433, which has been published in final form at https://doi.org/10.1177/25151274211044703. This teaching case is protected by copyright and reuse is restricted to non-commercial and no derivative uses. Users may download and save a local copy of this teaching case for the user's personal reference. For permission to reuse this teaching case, please follow the Sage Publications Process for Requesting Permission.

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