Covariance-Based Structural Equation Modeling in the Journal of Advertising: Review and Recommendations

Authors

Joseph F. Hair
Barry J. Babin
Nina Krey, Rowan UniversityFollow

Document Type

Article

Version Deposited

Accepted for publication (PostPrint)

Publication Date

2017

Publication Title

Journal of Advertising

Comments

The publisher of this journal allows deposit of a final author draft after an embargo which has expired.

Recommended Citation

Hair, Joseph F. Jr., Barry J. Babin, and Nina Krey (2017). “Covariance-Based Structural Equation Modeling in the Journal of Advertising: Review and Recommendations,” Journal of Advertising, 46 (1), 163-177.