Document Type

Article

Version Deposited

Accepted for publication (PostPrint)

Publication Date

2017

Publication Title

Journal of Advertising

Comments

The publisher of this journal allows deposit of a final author draft after an embargo which has expired.

Published Citation

Hair, Joseph F. Jr., Barry J. Babin, and Nina Krey (2017). “Covariance-Based Structural Equation Modeling in the Journal of Advertising: Review and Recommendations,” Journal of Advertising, 46 (1), 163-177.

Included in

Business Commons

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