Document Type
Article
Version Deposited
None (link only)
Publication Date
1-10-2024
Publication Title
Benchmarkeing: An International Journal
DOI
10.1108/BIJ-03-2023-0183
Abstract
This study aims to explore the dynamic interplay of key resources (i.e. research and development (R&D), advertising and exports) in affecting the performance of USA manufacturing firms. Specifically, the authors examine the dynamic impact of joint resources and predict differential effect scales contingent on firm capabilities. This study finds that the impact of joint resources and synergistic rents is not uniform but rather distinctive according to the combinatory conditions and that the pattern is further shaped by firm capabilities. Accordingly, besides signifying the contingent aspect of capabilities across a range of resource combinations, the result also shows that managerial sophistication in adaptive resource control is more than a managerial ethos.
Recommended Citation
Kwon, H.-B., Lee, J. and Brennan, I. (2024), "Complex interplay of R&D, advertising and exports in USA manufacturing firms: differential effects of capabilities", Benchmarking: An International Journal, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/BIJ-03-2023-0183
Comments
Available on Emerald Insight at: https://www.emerald.com/insight/1463-5771.htm