Document Type
Article
Version Deposited
Accepted for publication (PostPrint)
Publication Date
9-2011
Publication Title
SS International Journal of Business and Management Research
Abstract
Past research has used the Fortune Most Admired Companies index as a proxy for such difficult-to-measure variables as corporate reputation, corporate social responsibility, and stakeholder orientation. Utilizing the Fortune reputation index, the present study investigates the relationship between corporate reputation and the remuneration tendered to the leaders of these most admired companies. Given that the CEO wields the greatest power and potential to influence a firm’s reputation it is suggested that the most widely respected firms would compensate their CEOs with higher levels of remuneration. The present study provides an empirical test of the reputation-remuneration linkage. Using the Fortune index as a measure of corporate reputation, the results of the present study reveal a significant and positive relationship between CEO compensation and corporate reputation.
Recommended Citation
Hall, Jr., Earnest and Lee, Jooh, "A CEO’s Most Important Strategic Asset: Assessing Corporate Reputation" (2011). Rohrer College of Business Departmental Research. 93.
https://rdw.rowan.edu/business_facpub/93
