Date Approved


Embargo Period


Document Type


Degree Name

M.A. in Higher Education Administration


Educational Services and Leadership


College of Education

First Advisor

Sisco, Burton R.


College choice--New Jersey; Universities and colleges--Admission


Higher Education Administration


The purpose of the study was to investigate the college choice process of selected freshmen minority undergraduate students at Rowan University. Convenience sampling was used to select 66 minority freshmen undergraduate students. Data were collected using a questionnaire consisting of 29 items. Descriptive analysis employed included frequency distribution and calculation of mean and the corresponding dispersion (standard deviation) where applicable. The relationship between each item/statement and the attitude dimension variable according to the responses of all the students was established using Spearman Correlation. Eighty-four percent of the subjects strongly agreed or agreed that the financial aid they received was opportunity structure during the college choice process. Thirty-four percent of the students said they would recommend prospective minority high school students to seek help from those who had once gone through the college choice process. The study concluded that providing appropriate information during the college choice process and increasing financial aid to minority students would most likely increase the number of minority students who enroll in college.