M.A. in Public Relations
Public Relations & Advertising
College of Communication & Creative Arts
Public Relations and Advertising
This study provides information on the effectiveness of incentives in increasing survey participation.
The author searched the online databases of Rowan University's Campbell Library as well as Internet search engines in an effort to locate secondary research on the topic.
The author collected and analyzed data from eight online surveys concerning the use of incentives. The surveys were completed by market research professionals.
Research indicated that the use of incentives is widespread and has become virtually necessary as the public increasingly realizes the value of providing personal information to survey administrators. Recommendations regarding the use of incentives were compiled based on the analysis of primary and secondary research.
Glowacz, Anne, "The use of incentives in increasing survey participation" (2003). Theses and Dissertations. 1310.