M.A. in Public Relations
Public Relations & Advertising
Ric Edelman College of Communication & Creative Arts
Public Relations and Advertising
This study provides public relations and human resource professionals with information on which office is communicating to employees.
For secondary research, the author did an online search of Rowan University's Campbell Library databases and an Internet search.
The author collected data from 51 online surveys distributed to public relations, human resources and communication professionals.
Surveys indicated that the human resource office deals largely with communicating training, policy and management decisions to employees. Survey responses indicated that the public relations office reports new product/service updates and community involvement/activities to employees.
The author also conducted an e-mail interview with an internal communications professor from Rowan University's College of Communication. An e-mail interview was also conducted with two human resources professionals.
Johnson, E. Morgan, "Internal communication: the changing roles of human resources and public relations" (2003). Theses and Dissertations. 1326.