M.A. in Public Relations
Public Relations & Advertising
Ric Edelman College of Communication & Creative Arts
Students, Foreign--United States
Public Relations and Advertising
The purpose of this study was twofold: 1) to determine international students' perspectives regarding the (U.S.) school application process, and 2) to compare recruiters' perspectives regarding the application process. Results indicated affordable tuition and alumni's satisfaction greatly influenced potential students' willingness to seriously entertain matriculation at U.S. schools. Major findings from the study included: Asian students represent over half (55%) of all international students on U.S. campuses; the United States remains the preferred destination for the vast majority of international students (80%) due to its advanced educational system; and recruiters, by a wide majority, chose paper-based application forms over online forms (37%) due to the verified authenticity of the applicants' signature. Suggestions of ways to attract prospective international students were discussed.
Huang, Chien-Wen, "How to recruit more international students" (2003). Theses and Dissertations. 1453.