M.A. in Public Relations
Public Relations & Advertising
Ric Edelman College of Communication & Creative Arts
Communication, International--Study and teaching
Public Relations and Advertising
This thesis studies the components of successful undergraduate global communication courses. The thesis examines curriculum of American and European colleges and universities' global communication courses and programs. The author analyzed syllabi and course textbooks and surveyed Rowan University College of Communication staff members to develop a course of study for an undergraduate course in global communication.
The study determined that the top 10 topics to be included in a global communication course are: culture, globalization, politics, adaptation, race, television and film, business, conflict and culture shock.
Culture and globalization were covered in more than 50% of the syllabi studied. Adaptation, politics, race, television and film were covered in more than 37% of the syllabi studied. Business, conflict, culture shock and language were covered in 32% of the syllabi studied.
Business, culture and language were covered in more than 44% of the textbooks studied. Adaptation, culture shock, globalization and race were covered in more than 30% of textbooks studied. Conflict, politics and television and film were covered in more than 19% of the textbooks studied.
More than 70% of the Rowan University College of Communication staff members interviewed agreed that the following topics should be included in a global communication course: adaptation, business, conflict, culture, culture shock, globalization, language, politics, race and television and film.
Mullikin, Kim Lynn, "Development of a course of study for an undergraduate course in global communication" (2001). Theses and Dissertations. 1589.