M.A. in Public Relations
Public Relations & Advertising
Ric Edelman College of Communication & Creative Arts
Crisis management; Cyberspace
Public Relations and Advertising
This study's purpose was to compile information on how to handle different types of cybercrises and compile them into an easy to use guide for experienced public relations professionals. The data search included library and Internet searches for information on handling cybercrises. Additionally, an e-mail survey was sent out to on-line public relations personnel to determine their experience with cybercrises. From that survey, professionals who stated that they have handled cybercrises were interviewed via e-mail.
The study determined that 20 percent of those surveyed had faced a cybercrisis. The study determined that the most important parts of cybercrisis management were Internet monitoring and the ability to act quickly. This is because cybercrises spread faster than any other type of crises faced by public relations professionals.
Jason, Thomas Stanley, "Cybercrisis management: handling crises at the speed of light" (2000). Theses and Dissertations. 1694.