Date Approved


Embargo Period


Document Type


Degree Name

M.A. in Public Relations


Public Relations & Advertising


Ric Edelman College of Communication & Creative Arts


Bagin, Don


Employees--Recruiting; Minority teachers; Vocational education; Vocational teachers--Supply and demand


Public Relations and Advertising


The purpose of this study was to determine the severity of the minority teacher shortage in New Jersey's vocational schools and identify steps to be taken by administrators to attract and retain minority teachers.

A written survey was mailed to all 21 New Jersey county vocational school superintendents. Twelve surveys were returned.

The results of the study validate the need to hire more minority teachers to teach in our culturally diverse classrooms. Many vocational schools in the state reported difficulty in attracting minority candidates; however, weak or indifferent recruitment practices are partly to blame for the problem. Other causes of the minority teacher shortage have been cited. While many reasons have been identified as contributing to the critical lag, recruitment practices have not kept pace with the rest of society's advancement.

The study addressed many factors leading up to the shortage of minority teachers, including affirmative action, and barriers for minorities. In addition, research confirms that minority students need role models and advocates; Minority teachers often inspire minority students to become educated and improve their socioeconomic status.

By making a true commitment and utilizing public relations, districts can successfully recruit talented and qualified minority candidates. Public relations is key to increasing the minority candidate pool and reversing this problematic trend.