M.A. in Public Relations
Public Relations & Advertising
Ric Edelman College of Communication & Creative Arts
Community and school; Schools--Public relations
Public Relations and Advertising
This study's main purpose was to show the logic and benefits of involving students in school-community relations. The data collection consisted of online and library searches for information about schools that include students in their public relations efforts. Award-winning newsletters from 42 school districts were also examined to determine consistent qualities that lead to excellence in communications.
The study showed that while students are directly and indirectly involved in school-community relations on a continuing, daily basis, little has been documented about structured programs or formal involvement. Research supports the effectiveness of student involvement, yet few districts make a conscious effort to capitalize upon their most valuable resource. Ongoing, cognizant efforts to involve students in public relations opportunities can yield great benefits for school districts.
Warner, Karen, "Strengthening a school-community relations program through student involvement" (2000). Theses and Dissertations. 1758.