M.A. Public Relations
Ric Edelman College of Communication & Creative Arts
Tea Party movement; Communication in politics
Public Relations and Advertising
This study examines the effectiveness of how well the Tea Party movement has communicated its message to both members and non-members. This research indicates that the present day populist political movement has done an exceptional job informing the public of its goals. While many non-members of the Tea Party movement disagree with its goals, they were, nonetheless, well versed in both the primary and secondary goals of the movement. Additionally, the research showed that the message has been consistent over various channels including broadcast and cable television, social media, websites, radio, and face-to-face.
Walsh, Michael, "Communicating a centralized message within a decentralized political movement: the Tea Party" (2012). Theses and Dissertations. 179.