Date Approved
2-10-2012
Embargo Period
3-3-2020
Document Type
Thesis
Degree Name
M.A. Public Relations
Department
Public Relations/Advertising
College
Ric Edelman College of Communication & Creative Arts
Advisor
Basso, Joseph
Subject(s)
Tea Party movement; Communication in politics
Disciplines
Public Relations and Advertising
Abstract
This study examines the effectiveness of how well the Tea Party movement has communicated its message to both members and non-members. This research indicates that the present day populist political movement has done an exceptional job informing the public of its goals. While many non-members of the Tea Party movement disagree with its goals, they were, nonetheless, well versed in both the primary and secondary goals of the movement. Additionally, the research showed that the message has been consistent over various channels including broadcast and cable television, social media, websites, radio, and face-to-face.
Recommended Citation
Walsh, Michael, "Communicating a centralized message within a decentralized political movement: the Tea Party" (2012). Theses and Dissertations. 179.
https://rdw.rowan.edu/etd/179
