M.A. in Public Relations
Public Relations & Advertising
College of Communication & Creative Arts
Schools--Public relations; Vocational education
Public Relations and Advertising
The purpose of this study was to (1) determine existing opinions of vocational education and (2) identify steps to be taken by vocational schools to improve image problems and to attract students.
A written survey was sent to the 21 New Jersey public vocational school superintendents. Twenty responses were received.
The results of the study indicate that the term "vocational" indeed carries a stigma. The leading association for vocational education recently underwent a name change. Many vocational schools are following suit, changing their names to eliminate the word "vocational."
The study also addressed the new courses being taught at vocational schools. While traditional classes in auto mechanics and welding still exist, vocational schools are offering "high tech" classes to meet the needs of the job market.
The survey results point to public relations as being the key to solving the image problem of the vocational schools. Public relations efforts can assist with informing the community about the changes taking place in the vocational schools.
Timberman, Laura, "Changing the image of vocational education" (1999). Theses and Dissertations. 1893.