M.A. in Public Relations
Public Relations & Advertising
Ric Edelman College of Communication & Creative Arts
Internet; Public relations firms
Public Relations and Advertising
The purpose of the study was to learn if the public relations firm believed that using the Internet had a recognizable effect on its growth and profits. The study attempted to show that if the public relations firm saw that its net profits increased, client base grew, and, as a result, employees' paychecks increased, then it perceived that using the Internet had a positive effect on its growth and profits.
The sample originally selected consisted of 317 United States public relations firms, a sample which consisted of small and large firms ranging from 10 employees up to 100 employees. A survey consisting of 16 multiple-choice questions was mailed to the sample. Follow-up letters and telephone calls were made to the nonrespondents. Percentages were used to summarize the data.The following major findings of the study were
- All of the respondents used the Internet for improving their communication with clients and media.
- More than half of the respondents believed that using the Internet had a positive effect on their growth and profits.
Blasberg, Tina, "The public relation firm's perception of the Internet's effect on its growth and profits" (1998). Theses and Dissertations. 1913.