M.A. in Public Relations
Public Relations & Advertising
Ric Edelman College of Communication & Creative Arts
Schools--Public relations--New Jersey
Public Relations and Advertising
The purpose of the study was to determine effectiveness of public relations methods through use in a centralized, decentralized or coordinated plan. Survey research of public schools in New Jersey studied the following areas:
- Superintendent training in public relations
- Establishment of policies
- Type of programs - centralized, decentralized, or coordinated - and reasons why used
- Methods of communication used
- Success of public relations program
- Feedback methods used to evaluate effectiveness of programs
- If no PR program existed, reasons why and intentions for implementation of future programs.
The survey was mailed to the superintendents of 594 operating public school districts in New Jersey. Results were compiled according to district classification (i.e. K- 6, K-8, etc.), type of district (rural, suburban, urban) and student population (i.e. 0-500, 501-1000, etc.).
Harshaw, Liberty Delgado, "Establishment of public relations programs in New Jersey public schools" (1998). Theses and Dissertations. 1938.