Date Approved


Embargo Period


Document Type


Degree Name

M.A. in Public Relations


Public Relations & Advertising


Ric Edelman College of Communication & Creative Arts


Litwin, Larry


Communication in management; Organizational change


Public Relations and Advertising


The purpose of this study was to determine what issues or topics are most important to employees during times of organizational change. It is important for managers to effectively communicate these issues, especially in today's changing business world.

The author conducted this research by surveying employees at organizations going through major change. The respondents were selected randomly from employee lists at each organization. The sample size was 315. The data was collected through inter-office mail at each location and sent to the author, who tabulated it using the Microsoft Access computer program. The results were tabulated by overall results, gender, age and length of time at the organization.

Overall, this study showed that employees think it is important to be informed about change on a timely basis. They want to know the reasons behind the change, how the changes affect them and how management is changing the way it does business. They also want to have an input in the change process.