M.A. in Public Relations
Public Relations & Advertising
Ric Edelman College of Communication & Creative Arts
Lobbying--Handbooks, manuals, etc.
Public Relations and Advertising
The primary purpose of this research project was to develop a handbook for novice lobbyists that will acquaint them with the art of lobbying as it applies to the state of New Jersey. The handbook examines the professional relationship that exists between legislators and lobbyists. An analysis of the behavior and practices of lobbyists as they interact with legislators was conducted along with the interacting roles the two professions play in the legislative process. A review of several sources of information such as political science literature, political journals, practitioner essays and several newspaper sources were conducted to supplement the research. Interviews were conducted during a six-month period with 15 legislators and lobbyists representing the two major parties, Democratic and Republican. These legislators were representative of both houses of the Legislature, the General Assembly and the Senate. Both groups of lobbyists and legislators were interviewed as to their experiences in the legislative process. Most interviews ran approximately one-half hour. Different topics were discussed with different lobbyists depending upon their activities and interests. A tape recorder was used during these interviews to supplement any notes taken. The major conclusion of the project was that there is no substitute for the lobbying experience and the issues that are affected by the activity. It is determined that lobbyists do contribute a great deal to the legislative process in Trenton.
Ross, Yolette Cabrini, "How to be an effective lobbyist: a handbook" (1999). Theses and Dissertations. 1985.