Date Approved
6-17-1997
Embargo Period
8-24-2016
Document Type
Thesis
Degree Name
M.A. in Public Relations
Department
Public Relations & Advertising
College
Ric Edelman College of Communication & Creative Arts
Advisor
Bagin, Don
Subject(s)
Communication in personnel management; Newsletters
Disciplines
Public Relations and Advertising
Abstract
The purpose was to produce a source of information and procedures for readers to create and maintain a high quality employee newsletter. Today it is difficult for companies, both small and large, to maintain good communication between management and employees. Lack of and poor communication are major problems in the workplace. It is necessary for companies to create and maintain a timely and well written newsletter to inform, communicate, recognize and motivate employees. The primary research performed for this study included a completed questionnaire from twenty professionals who had won an award in their professional society and five other noted professionals in publication related fields The findings of this research provide the reader with information about creating high-quality employee newsletters showing techniques about article content, layout and design, audience, and publication evaluation.
Recommended Citation
Blair, Linda M., "Creating effective employee newsletters" (1997). Theses and Dissertations. 2033.
https://rdw.rowan.edu/etd/2033
