M.A. in Public Relations
Public Relations & Advertising
Ric Edelman College of Communication & Creative Arts
College sports; Sports--Public relations
Public Relations and Advertising
The study was designed to show that public relations is an integral part of a college's athletic program.
The researcher conducted questionnaires and solicited interviews of 15 individuals from three different institutions The three chosen schools were Fordham University, University of Massachusetts at Amherst, and Indiana University of Pennsylvania. Those interviewed from each school included the coach of the selected team, the public relations director, an athlete of the selected team, student government president, and professor.
This study proved that public relations is necessary to restore a college athletic team's image. It also found that division affiliation, the language the team uses to communicate, the geographic location of a school, and budget increases can also impact a college athletic team's image.
Callinan, Edward P., "A case study of the restoration of college athletic programs and academic image" (1997). Theses and Dissertations. 2036.