M.A. in Public Relations
Public Relations & Advertising
Ric Edelman College of Communication & Creative Arts
United States Postal Service--Officials and employees--Training of
Public Relations and Advertising
This project measured the effectiveness of a service improvement video prepared by the U S Postal Service's Allegheny Area Corporate Relations department. The video was directed at the letter carrier craft and disseminated to the ten postal districts comprising the Allegheny Area in October 1996.
Information searches for relevant literature were conducted through several databases cataloging books, periodicals, journals and articles with the use of video communication as part of an employee awareness and training strategy.
This thesis activity reported on the effectiveness of the inaugural video using information collected from interviews with South Jersey letter carriers; a survey of South Jersey letter carriers, two focus panels of South Jersey letter carriers; and EXFC results reported by the independent accounting firm Price Waterhouse. The data compiled was analyzed to determine the overall success of the video strategy with recommendations for future video utilization.
Daiutolo, Raymond V., "A measure of the effectiveness of a service improvement video used in the fiscal year 1997 communications plan for the Allegheny Area of the USPS" (1997). Theses and Dissertations. 2050.