Date Approved
5-1-1997
Embargo Period
8-29-2016
Document Type
Thesis
Degree Name
M.A. in Public Relations
Department
Public Relations & Advertising
College
Ric Edelman College of Communication & Creative Arts
Advisor
Shapiro, Steve
Subject(s)
Checkpoint Systems, Inc.; Retirement--Planning
Disciplines
Public Relations and Advertising
Abstract
This project evaluates the effectiveness of a 401(k) communications campaign for employees at Checkpoint Systems, Inc. headquarters located in Thorofare, New Jersey.
Information searches for relevant literature were conducted through several databases cataloging books, periodicals, journals and articles. The findings of this literature search identified elements of effective 401(k) communication campaigns. These elements were used as a guide to measure the design of Checkpoint's plan.
Focus groups were conducted with managers and employees to determine their understanding of the plan and obtain feedback to be used as evaluation. The compiled data was analyzed to determine the overall effectiveness of the 401(k) communications campaign. This study identified two critical elements necessary to ensure the effectiveness of a 401(k) communication campaign. Further studies are recommended for Checkpoint management and the 401(k) plan sponsor.
Recommended Citation
Redrow, Gina Marie, "An analysis of the design, implementation and measurement of a 401K employee communication campaign for Checkpoint Systems, Inc. headquarters employees to evaluate their understanding of the plan" (1997). Theses and Dissertations. 2103.
https://rdw.rowan.edu/etd/2103
