M.A. in Public Relations
Public Relations & Advertising
Ric Edelman College of Communication & Creative Arts
Fund raising; Nonprofit organizations--Finance
Public Relations and Advertising
Fund raising is an important component used by many non-profit organizations. For some non-profits, it is the one thing that keeps the organization viable from year to year.
The fund raisers of two non profit organizations, Literacy Volunteers of America, Cape-Atlantic, Inc. and The Community FoodBank of New Jersey, Southern Branch were used to determine which fund raisers are more profitable.
Fund raising events from both non-profit organizations for the past three years have been listed. This was done to compare events held by the two non-profit organizations and the money raised from those events.
A survey was also given to the executive directors of both non profit organizations. This survey was used to develop a public relations plan for successful fund raisers. The public relations plan lists objectives and strategies which can be used in the planning of fund raisers.
Porter, Gia J., "A public relations plan to profitable fund raising using information from the previous fund raisers of two non-profit organizations as examples: Literacy Volunteers of America, Cape-Atlantic, Inc. and the Community FoodBank of New Jersey, Southern Branch" (2007). Theses and Dissertations. 2105.