M.A. in Public Relations
Public Relations & Advertising
College of Communication & Creative Arts
Sears, Roebuck and Company; Employee empowerment
Public Relations and Advertising
This study analyzed and compared the results of two surveys. The first survey of 40 empowered employees was conducted at the Sears department store in Deptford, New Jersey. The second survey of 40 empowered employees was conducted at the Sears department store in Alexandria, Virginia.
Both surveys tried to determine if being empowered helped employees feel valued by the company. The surveys also tried to determine if being empowered helped employees improve customer service and if managers upheld their obligations to let employees solve customer problems.
The survey results showed that empowered employees at both stores felt they were better able to solve customers' problems by being empowered. However, the results also showed that employees still needed approval from managers for decisions to resolve a customer's problem. The employees at the Deptford store felt less valued by the company after being empowered.
The managers of the respondents in the Sears Alexandria, Virginia store followed the same pattern as the managers at the Deptford store six years earlier. Even though employees overwhelmingly felt customers seemed satisfied with the service provided, employees still needed managerial approval to solve customers' problems. Only half of the respondents felt Sears valued them as employees.
Watts, Wellington, "A study of empowered employees at two Sears, Roebuck and Company department stores" (1997). Theses and Dissertations. 2130.