Date Approved


Embargo Period


Document Type


Degree Name

M.A. in Public Relations


Public Relations & Advertising


Ric Edelman College of Communication & Creative Arts


Fulginiti, Anthony J.


Employee motivation


Public Relations and Advertising


Motivating front-line employees to perform at optimum levels is a challenge for managers and business owners. Non-management employees from Southern New Jersey for-profit and non-profit companies responded to a survey to offer comments as to which of six specific types of motivational phrases would best motivate them to perform optimally in common workplace situations involving: quality, teamwork, personal responsibility to organizational policy and procedure, initiative, and customer service issues. Participants considered top performers by their managers were asked to choose which phrase would best motivate them in each situation in an attempt to identify which phrases are most effective in each situation.

Results of the survey suggested that the type of motivational communication that is most effective varies slightly from situation to situation, but that peak performers are consistently those who bring a high level of personal motivation to the job and apply that standard to all types of work-related situations. This finding implies that locating such workers and tailoring situation-appropriate messages to them might prove more effective in achieving desired results than searching for an ideal motivational means and applying it generically to all employees, because mass application would include those from whom desired results might not be possible.