M.A. Public Relations
College of Education
Sports journalism; Public relations
Public Relations and Advertising
The study's primary goal was to determine if beat reporters who covered professional sports teams believed that PR professionals effectively controlled the flow of information to the media. To ascertain this answer, the researcher used in-depth interviews. The in-depth interviews were conducted with 24 members of the media who cover the four main professional sports leagues, namely the NHL, MLB, NBA and MLB. Results show that most beat reporters believe that the PR professionals of the teams they cover effectively control the flow of information.
O'Connor, Jeffrey, "Sports and media relations: an assessment by sports journalists regarding public relations professionals of professional sports teams effectively controlling the flow of information" (2011). Theses and Dissertations. 222.