Date Approved


Embargo Period


Document Type


Degree Name

M.A. in Public Relations


Public Relations & Advertising


Ric Edelman College of Communication & Creative Arts

First Advisor

Fulginiti, Anthony


Catholic Church--Clergy--Supply and demand; Vocation, Ecclesiastical


Public Relations and Advertising


The purpose of this study was to determine the best messages, channels and audiences to increase vocations to the Catholic diocesan priesthood. The study sought to determine the best messages, channels for those messages and audiences to receive those messages in an effort to increase vocations to the Catholic diocesan priesthood.

In addition to providing a demographic profile of priests, seminarians and men considering a vocation from three different dioceses across the country, the study sought to determine general information on the messages and channels that had influenced men who are already priests, seminarians and considering a vocation.

This non-probability survey revealed that priests are happy with their career choice and that all three groups could be further influenced by, among other things, additional contact with other priests, special programs designed to help men explore the priesthood and being asked outright to consider a vocation.

The challenge of the Catholic Church and its vocation directors is to establish a deliberate plan to communicate the joys and rewards of a Catholic vocation.