Date Approved

6-14-1995

Embargo Period

9-12-2016

Document Type

Thesis

Degree Name

M.A. in Public Relations

Department

Public Relations & Advertising

College

Ric Edelman College of Communication & Creative Arts

Advisor

Shapiro, Steve

Subject(s)

History--Societies, etc.--New Jersey; Local history--Sources; United States--History, Local--Sources

Disciplines

Public Relations and Advertising

Abstract

This thesis presents a communication plan to make historical societies more visible and more accessible to the public. A two-way communication system creates a bond between historical societies, community members, and school districts. This plan gives methods and materials to connect historical societies with the public. It also addresses attracting new members or volunteers and increasing financial resources.

The communication plan consists of four objectives that reach the goal of raising the profiles of historical societies. These objectives and their strategies provide methods and materials to make them more visible in the communities, to connect them to the local school districts, and to provide ideas for raising funds. Instructions and suggestions for planning events and activities can be found in this research paper.

Historical societies hold the legacy of generations and link the past to the present. What they offer should not be overlooked or taken for granted; their possibilities for entertainment and education are endless. Putting historical societies into the mainstream of the community should become a top priority. This thesis develops a structured communication plan committed to that goal.

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