Date Approved


Embargo Period


Document Type


Degree Name

M.A. in Public Relations


Public Relations & Advertising


Ric Edelman College of Communication & Creative Arts


Fulginiti, Anthony


Benefactors; Universities and colleges--Alumni and alumnae


Public Relations and Advertising


This study identified through secondary research the criteria necessary to operate a successful alumni association. Successful in this context refers to the ability to get alumni involved in the association and to maintain their interest and support.

This secondary research uncovered six areas of alumni association management. These criteria are: career development, techniques of communication, alumni gatherings, alumni benefits and bonuses, management and resources and special interest groups. These were applied to the primary research by forming the structure of the alumni association survey.

The alumni association survey involved contacting 16 alumni directors whose organizations have high involvement rates and giving percentages. The directors were chosen from U.S. News and World Report's list of top colleges and universities. Directors from schools of various sizes and geographic locations were surveyed to obtain methods and techniques applicable to many institutions.

The survey results yielded many helpful ideas successful alumni directors use to generate and maintain alumni support. Alumni directors many use this study as a reference guide when they look for new ideas to incorporate into their own associations. The methods and techniques contained in this paper represent ideas that work.