M.A. in Public Relations
Public Relations & Advertising
College of Communication & Creative Arts
Universities and colleges--Public relations--Handbooks, manuals, etc.; College publications--United States
Public Relations and Advertising
The purpose of this thesis project was to compose guidelines to help facilitate communication and understanding between graphic designers and printers as they work together to service higher education publication offices.
A review of previous research pertinent to this study was conducted. Original research was undertaken in the form of a mail survey distributed to 100 publication directors/managers at four year colleges and universities throughout the country.
The survey was used to determine how various publications offices operate and to elicit suggestions publication directors/managers have for working effectively with graphic designers and printers.
The core of this project was the development of guidelines to be used by college and university publication directors/managers to help them communicate with graphic designers and printers to ensure a smooth publication production process.
Enzman, Susan L., "Guidelines for college and university publications directors on building effective partnerships with printers and graphic designers" (1996). Theses and Dissertations. 2319.