Date Approved


Embargo Period


Document Type


Degree Name

M.A. in Public Relations


Public Relations & Advertising


College of Communication & Creative Arts

First Advisor

Basso, Joseph


Public relations; Universities and colleges--Graduate work


Public Relations and Advertising


This study explores the current trends in graduate education relating to adult learning theories, cognitive theories, online education and structures of graduate programs. The study also examines the future direction of graduate education.

The focus of the research involved identifying alumni perceptions of the PR graduate program at Rowan University. A survey was sent to 100 alumni. With a response rate of 47 percent, the data provided by the survey respondents was processed through SPSS to obtain percentages and calculations. The survey findings are presented in both narrative and chart form.

The results of this study show that the majority of the alumni participants were content with most aspects of Rowan's PR graduate program. The majority of the respondents conveyed a positive view toward the effectiveness of the program as well as the extent to which the program prepared them for the workforce. The results implicated possible change in the area of the module system as well as the possibility of offering online and weekend courses.