Date Approved

8-8-2007

Embargo Period

3-29-2016

Document Type

Thesis

Degree Name

M.A. in Public Relations

Department

Public Relations & Advertising

College

Ric Edelman College of Communication & Creative Arts

Advisor

Basso, Joseph

Subject(s)

Public relations; Universities and colleges--Graduate work

Disciplines

Public Relations and Advertising

Abstract

This study explores the current trends in graduate education relating to adult learning theories, cognitive theories, online education and structures of graduate programs. The study also examines the future direction of graduate education.

The focus of the research involved identifying alumni perceptions of the PR graduate program at Rowan University. A survey was sent to 100 alumni. With a response rate of 47 percent, the data provided by the survey respondents was processed through SPSS to obtain percentages and calculations. The survey findings are presented in both narrative and chart form.

The results of this study show that the majority of the alumni participants were content with most aspects of Rowan's PR graduate program. The majority of the respondents conveyed a positive view toward the effectiveness of the program as well as the extent to which the program prepared them for the workforce. The results implicated possible change in the area of the module system as well as the possibility of offering online and weekend courses.

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