M.A. in Public Relations
Public Relations & Advertising
Ric Edelman College of Communication & Creative Arts
Universities and colleges--New Jersey; Web sites--Design
Public Relations and Advertising
The purpose of this study was to determine how closely four-year New Jersey colleges and universities, both public and private, adhere to general standards for home page layout and design. This study also looked to determine if adherence to proper design standards increase the perceived quality of the institution. Field experiment participants rated the home pages of six institutions chosen by the researcher in her content analysis. Using Likert-type questions, 23 students rated the home pages of the colleges and universities, yielding results supporting the initial claim: the more closely an institution adheres to certain home page design standards, the more highly qualified it will be perceived.
Ponzi, Kathryn Marie, "Perceptions of value: an analysis of New Jersey's public and private four-year colleges and universities to determine if adherence to recognized design principles increases the perceived value of their institution" (2007). Theses and Dissertations. 834.