M.A. in Public Relations
Public Relations & Advertising
Ric Edelman College of Communication & Creative Arts
Public relations; Pharmaceutical industry--Public relations
Public Relations and Advertising
This study examines crisis communication and management in the pharmaceutical industry. It analyzes three specific pharmaceutical crises and examines the respective public relations responses.
The researcher prepared a mail survey that was sent to senior public relations professionals, PR professors and crisis communication experts. The data from 20 surveys were analyzed manually to determine respondents' perceptions about the role of PR during a crisis and the state of crisis preparedness in the pharmaceutical industry. The results were tabulated in percentages and presented in graph form.
Findings indicate general agreement about the value and role of public relations during a crisis and widespread disagreement on the state of the pharmaceutical industry's crisis preparedness.
Myszka, Tracey A., "The role of public relations in crisis communication planning and management: an analysis of the pharmaceutical industry" (2006). Theses and Dissertations. 916.