Date Approved


Embargo Period


Document Type


Degree Name

M.A. in Higher Education Administration


Educational Services and Leadership


College of Education


Sisco, Burton R.


Minorities--Education (Higher)--New Jersey; Minority college students--New Jersey


Higher Education Administration


The purpose of this study was to examine the factors that influence African American and Latino undergraduate students to attend Rowan University. Sixty four African American and 56 Latino undergraduate freshmen were used in this study. Each student was given The Rowan Freshman Survey (2004), to obtain the quantitative data for this study about why African American and Latino students choose Rowan University. The analysis of the data calculated the frequency, percentage, mean as well as the standard deviation for each item. An Independent Samples T Test with a .05 level of significance compared the means of the African American and Latino subjects in a search for significant differences between the two groups.

The results showed the majority of both African American and Latino students were most influenced by the academic reputation of Rowan University. More than 80% of African American students and more than 65% of Latino students responded that Rowan's low tuition was an important factor in choosing to attend. The study concluded that African American and Latino students see academic reputation and cost as the preeminent factors in choosing to attend Rowan University.