Date Approved

6-30-2004

Embargo Period

4-28-2016

Document Type

Thesis

Degree Name

M.A. in Public Relations

Department

Public Relations & Advertising

College

Ric Edelman College of Communication & Creative Arts

Advisor

Bagin, Don

Subject(s)

Internet in public relations; Public relations personnel

Disciplines

Public Relations and Advertising

Abstract

The purpose of the study was to learn if public relations practitioners are using the Internet to its fullest capacity, when responding to crisis situations. The study attempted to find out if public relations practitioners had the necessary tools in place to respond to a crisis online.

The sample originally selected consisted of 515 United States public relations practitioners, all members of the Public Relations Society of America (PRSA) and listed under the State of Pennsylvania. A survey consisting of 13 multiple-choice questions was posted on surveymonkey.com with a link included in the body copy of the query letter emailed to the sample.

The following major finding of this study was:

1) Most public relations practitioners are not ready to deal with a crisis online.

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