Date Approved

5-1-2002

Embargo Period

5-20-2016

Document Type

Thesis

Degree Name

M.A. in Public Relations

Department

Public Relations & Advertising

College

Ric Edelman College of Communication & Creative Arts

Advisor

Bagin, Donald

Subject(s)

Philadelphia Phillies (Baseball team); Baseball fans--Attitudes

Disciplines

Public Relations and Advertising

Abstract

The purpose of this study was threefold: 1) to determine fans' attitudes about the Philadelphia Phillies, 2) to determine why there is low attendance at Phillies home games, and 3) to determine how fans can be lured back to the stadium. A sample (n = 100) from the Philadelphia and southern New Jersey areas was chosen to complete a 12-question survey. Both quantitative and qualitative data were gathered. Data was processed through the Statistical Package for the Social Sciences for frequencies and cross-tabulations. Major findings from the study include: 36% of respondents indicated that ticket price was their first consideration when deciding to attend a game, 37% of respondents need to see a winning team as incentive to attend a game, and 24% of respondents identified themselves as Phillies fans and did not attend a single home game last season. Suggestions of ways to improve attendance at Phillies home games were discussed.

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