Date Approved

5-29-2001

Embargo Period

5-24-2016

Document Type

Thesis

Degree Name

M.A. in Public Relations

Department

Public Relations & Advertising

College

Ric Edelman College of Communication & Creative Arts

Advisor

Bagin, Donald

Subject(s)

Rutgers University--Camden. Center for the Arts

Disciplines

Public Relations and Advertising

Abstract

The Rutgers Camden Center for the Arts strives to serve the regional community with diverse types of programming and to promote a love for the performing arts. The center wants to program events people are interested in attending. Audience likes and dislikes need to be studied and considered when choosing events for a season. The audience's opinion is important because they bring in revenue and therefore play a key role in the success of a theater.

There are factors that may persuade people to attend programs at the Rutgers Camden Center for the Arts. Likewise, audiences may have negative perceptions as well. The main goal of this study was to understand what would make an audience member feel welcome and bonded with the center and its staff. Reaching out to audience members and asking their opinions will help the center establish a program fitting their wants.

This thesis studies the importance of the audience to a theater. The survey was designed to examine the demographic information of audience members of the Rutgers Camden Center for the Arts. The information was obtained through a mailing to people on the center's mailing list. The audience shared their thoughts about the center and their programming wants for future events. The summary of answers and recommendations made by the author will assist the staff of the Rutgers Camden Center of the Arts to better serve their clientele.

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