Date Approved

6-27-2000

Embargo Period

6-21-2016

Document Type

Thesis

Degree Name

M.A. in Public Relations

Department

Public Relations & Advertising

College

Ric Edelman College of Communication & Creative Arts

Advisor

Bagin, Donald

Subject(s)

Municipal government--Public relations--New Jersey

Disciplines

Public Relations and Advertising

Abstract

The objective of conducting this study was to record the various methods of community relations held in New Jersey municipalities between January 1 and December 31, 1999.

A literature search was conducted; an original mail survey distributed to 210 mayors statewide; data was analyzed and presented in a quantitative format.

The following major conclusions were drawn:

A. If given an unlimited amount of funding, direct mail is conceived as the most effective way to publicize events and projects.

B. Newspapers were reported as the most effective, measurable publicity tool to get exposure for events and projects.

C. Mayors play a major role in the implementation and a substantial role in the execution of events and projects.

D. Municipally appointed special events committees are primarily responsible for executing events and projects.

E. Word of mouth is recorded as the most popular, non-measurable method to create awareness for events and projects.

F. The most popular event and project co-sponsored by municipalities and other organizations are annual parades.

G. Printed brochures were the most popular event and project conducted by municipalities between January 1 and December 31, 1999.

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