Date Approved

5-31-2000

Embargo Period

6-21-2016

Document Type

Thesis

Degree Name

M.A. in Educational Administration

Department

Educational Services and Leadership

College

College of Education

Advisor

Capasso, Ronald L.

Subject(s)

Atlantic City School District (Atlantic City, N.J.); Student television stations; Television in education

Disciplines

Elementary and Middle and Secondary Education Administration

Abstract

The purpose of this study is to develop a district policy and practice of collecting and disseminating school information and public service announcements to the public using Atlantic City Public Schools' educational access channel, ACTV Channel 2. Using a case study research design, the project will result in an evaluation of current usage by parents and families of children who attend Atlantic City Public Schools and what they would like to view.

An upgrade in programming with more educational programs was a major objective for this study. To assist in programming improvement, a questionnaire survey was developed and was administered to a random sample of family members from Atlantic City Public Schools. 146 surveys were mailed and 100 were returned by the respondents.

The results presented here are based on a survey design, which would be defined as a "cross-sectional" survey design. The results show that educational shows such as nature, science, history, reading, and mathematics are the most requested items to be viewed on ACTV Channel 2. Community and Atlantic City School District information was also highly requested by the respondents.

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