Date Approved

6-1-2000

Embargo Period

6-22-2016

Document Type

Thesis

Degree Name

M.A. in Public Relations

Department

Public Relations & Advertising

College

Ric Edelman College of Communication & Creative Arts

Advisor

FitzGerald, Suzanne Sparks

Subject(s)

Labor productivity; Welfare recipients--Case studies; Welfare recipients--Employment; Women employees

Disciplines

Public Relations and Advertising

Abstract

Welfare is a social phenomenon that comes with a variety of stigmas and stereotypes. Recipients are often categorized as lazy, uneducated and socially unacceptable.

Recently, corporations and whole regions are unable to find the qualified labor force they need. This researcher will discover whether ex-welfare recipients make worthy hires, thereby reversing stereotypes and furthering efficiency in the workplace.

A major component of employee relations involves retaining good employees who will extend the company's good image. Image and profits matter to CEO's who worry about the second bottom line. After reading this study, public relations practitioners can approach the CEO and say, "I have found a way to increase productivity while cutting costs."

A survey will evaluate the satisfaction of employers with this type of employee. A content analysis will evaluate the marketing of this type of employee to employers and fellow welfare mothers.

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