M.A. in Public Relations
Public Relations & Advertising
Ric Edelman College of Communication & Creative Arts
FitzGerald, Suzanne Sparks
Labor productivity; Welfare recipients--Case studies; Welfare recipients--Employment; Women employees
Public Relations and Advertising
Welfare is a social phenomenon that comes with a variety of stigmas and stereotypes. Recipients are often categorized as lazy, uneducated and socially unacceptable.
Recently, corporations and whole regions are unable to find the qualified labor force they need. This researcher will discover whether ex-welfare recipients make worthy hires, thereby reversing stereotypes and furthering efficiency in the workplace.
A major component of employee relations involves retaining good employees who will extend the company's good image. Image and profits matter to CEO's who worry about the second bottom line. After reading this study, public relations practitioners can approach the CEO and say, "I have found a way to increase productivity while cutting costs."
A survey will evaluate the satisfaction of employers with this type of employee. A content analysis will evaluate the marketing of this type of employee to employers and fellow welfare mothers.
Kozempel, Julie, "Employee efficiency: a case study of former welfare mothers" (2000). Theses and Dissertations. 1700.