Date Approved
9-13-2012
Embargo Period
3-3-2020
Document Type
Thesis
Degree Name
M.A. Public Relations
Department
Public Relations/Advertising
College
Ric Edelman College of Communication & Creative Arts
Advisor
FitzGerald, Suzanne
Subject(s)
Marketing; Natural foods
Disciplines
Public Relations and Advertising
Abstract
The purposes of this research were to determine which consumers tend to purchase fresh organic food and which consumers tend to purchase packaged organic food, which type of messaging organic food distributors rely on to entice customers and which messages work most effectively to promote organic food consumption, and which channels different organic consumers use to gain knowledge about organic food. Implications for organic food marketing are discussed.
Recommended Citation
Girone, Catherine, "Using public relations techniques to market organic food: understanding consumer buying behavior" (2012). Theses and Dissertations. 198.
https://rdw.rowan.edu/etd/198
