M.A. Public Relations
College of Communication & Creative Arts
Public Relations and Advertising
The purposes of this research were to determine which consumers tend to purchase fresh organic food and which consumers tend to purchase packaged organic food, which type of messaging organic food distributors rely on to entice customers and which messages work most effectively to promote organic food consumption, and which channels different organic consumers use to gain knowledge about organic food. Implications for organic food marketing are discussed.
Girone, Catherine, "Using public relations techniques to market organic food: understanding consumer buying behavior" (2012). Theses and Dissertations. 198.