Date Approved

5-18-2020

Embargo Period

5-19-2020

Document Type

Thesis

Degree Name

M.A. Higher Education

Department

Educational Services and Leadership

College

College of Education

Advisor

Walpole, MaryBeth

Committee Member 1

Tinnin, Andrew

Committee Member 2

McCombs, Tyrone

Keywords

Young Alumni

Subject(s)

Rowan University--Alumni and alumnae

Disciplines

Higher Education

Abstract

Universities with influential young alumni connections typically have more productive and prosperous institutions (McDearmon, 2013; Volin, 2016; Weerts, Cabrera, & Sanford, 2010; Weerts & Ronca, 2008). However, alumni who have graduated in the past 10 years are reportedly the least contacted alumni because of their lower response rates (Freeland, Spenner, & McCalmon, 2014; Weerts & Ronca, 2008). This study focuses on the determination of motivations that encourage young alumni to engage in nonmonetary efforts with their Alma Mata Rowan University. In this study, young alumni were defined as Rowan Alumni who graduated since 2010 and have attended one or more events hosted by The Office of University Advancement. The data for this study was collected utilizing an online survey. The sample size who received the online survey was 400 young alumni. The responses of the survey were used to analyze trends on why these young alumni attended various events. The data showed similarities in demographics and due to the desire of socialization on alumni engaging in nonmonetary efforts.

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