Date Approved
9-1-2011
Embargo Period
3-3-2020
Document Type
Thesis
Degree Name
M.A. Public Relations
Department
Public Relations/Advertising
College
Ric Edelman College of Communication & Creative Arts
Advisor
FitzGerald, Suzanne
Subject(s)
Public relations personnel; Men
Disciplines
Public Relations and Advertising
Abstract
It has been 25 years since the publication of The Velvet Ghetto, the seminal work on gender in public relations. Looking ahead, the study forecast a field that was "ghettoized" as the workforce became increasingly female. Has that been the case? Since the mid-eighties, women have solidified their hold at nearly all levels in the public relations industry. While the advancement of women is to be applauded, is this imbalance a good thing? The industry, to date, has ignored this trend. What strategies should be employed to make the field more diverse and balanced from a gender perspective? Now that PR is comprised of more than 80% women, and nearly 9 in 10 PR students are women, how does this affect salary, status, and scope? This research surveyed students, and interviewed students, agency presidents, and thought leaders in the field to answer these questions. Research found that the status of PR is high. While salaries are low at the entry level, they quickly rise to be competitive with many fields. However, gender imbalance is an issue that must be confronted. While in some ways we are in a "post-gender" era, failure to confront gender diversity - much like racial and ethnic diversity - is a failure in the higher education system, in the workplace, and among professional associations. On balance, students, senior management, and public relations thought leaders agree that it is time to confront this uncomfortable truth about the field and engage in proactive efforts to recruit men into public relations.
Recommended Citation
Long, Nancy, "Men in public relations: saving an endangered species" (2011). Theses and Dissertations. 73.
https://rdw.rowan.edu/etd/73
