Date Approved

6-29-2005

Embargo Period

4-10-2016

Document Type

Thesis

Degree Name

M.A. in Public Relations

Department

Public Relations & Advertising

College

Ric Edelman College of Communication & Creative Arts

Advisor

Bagin, Donald

Subject(s)

Public relations--Study and teaching (Graduate)--New Jersey; Universities and colleges--Graduate work--Evaluation

Disciplines

Public Relations and Advertising

Abstract

The Rowan University graduate school provides a Master's Degree program for public relations. The program offers students immersion in the areas of research, writing, problem solving, and planning. Also included in the program is a series of specialized modules, designed to allow students to experience many different aspects of public relations. Along with the courses, students are required to hold an internship to enrich the public relations experience. At the end of the program, students must pass a comprehensive exam to demonstrate the knowledge learned.

This study is to determine how the public relations graduate program is viewed by those who have graduated from it as well as those students who are currently enrolled in the program. All respondents seem satisfied with the program and also say they have put to use the knowledge learned while in the program. Respondents seemed split when it came to specific likes and dislikes of the program. The required thesis and comprehensive exam were appreciated more by the graduates than by the current students.

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