Current theses and dissertations from Rowan University graduate programs are submitted electronically to Rowan University's Office of Graduate Research Services and are usually available in this institutional repository within a few weeks of submission. Theses and dissertations submitted between 2010 and 2015 have been migrated from the library’s previous digital archives and are available here.
As of 9/29/16, theses and dissertations produced between 1996 and 2010 have been scanned and uploaded. If you are the author of a Rowan University (or Glassboro State College) thesis or dissertation produced before 2010, and you do not want your document to be publicly available in Rowan Digital Works, you must complete and submit this form to request its removal from the repository.
Theses/Dissertations from 2002
A study of the changing face of newspaper journalism and its effect on public relations, Eva Marnie
An exploratory study of how public relations practitioners and journalists need, perceive and deceive one another, Jamie Leigh Mufalli
Communication tactics for empowering employees: a guidebook for organizations and managers, Todd Michael Pasley
A comparative study of marketing planning in higher education: is it a trend?, Janice L. Powers
Theses/Dissertations from 2001
Rutgers Camden Center for the Arts audience study, Meridith Auerbach
Public relations efforts to promote new graduate programs, Joe Chambers
Branding for nonprofit organizations, Shannon Cogan
Amusement park crisis management, Joe Costal
An analysis of Rowan University fund raising and communication practices, Karen D. Dunnington
Development of a course of study for an undergraduate course in global communication, Kim Lynn Mullikin
Study of small businesses’ need for, and interest in, a course on how to produce effective publications, Lori Wagoner
The implications of the Financial Services Modernization Act on life insurance industry communications, Michael A. Weinberg
Recruiting and retaining healthcare association members, Ronette Wilson
Theses/Dissertations from 2000
A case study of three cities: revitalization through public relations, Rebecca Acevedo
What can't public relations graduates write? a study and evaluation of professional writing skills lacked by public relations graduates, Ginger Buganski
A guide to effective public relations for the high school athletic director, Joseph T. Cranston
Decreasing the rate of turnover by enhancing employee morale, Kyra De Blaker
How to use e-mail marketing to build customer relationships, Joseph J. Delmar Sr.
Airline reputation: customer service in crisis, Mary Catherine DeMarco
The efficacy and application of cause-related marketing techniques, Ralph S. De Simone
Understanding students with diabetes: a communication handbook for high schools, Karen M. Ferguson
The power of one: the effect of one athlete's behavior on a sport, Jennifer L. Field
New Jersey municipalities' methods for building non-emergency community relations, Lizabeth Miller Galantino
Recognized nonverbal behaviors of leaders: appearance graphocentrism, kinesics, object language and proxemics, Carrie D. Hall
Cybercrisis management: handling crises at the speed of light, Thomas Stanley Jason
Public service announcements for broadcast television: a guide for non-profit agencies, Karen Anne Jess
Employee efficiency: a case study of former welfare mothers, Julie Kozempel
Face-to-face communication vs. e-mail: when to use which form of communication in today's technology-focused society, Wendy Jayne Lathrope
Increasing your organization's visibility: a study of business and financial print media, Sandra L. McCollum
A study to determine how casual dress in the workplace affects employee morale and productivity, Marisa Avallone Sharkey
Reputation management: the effect of CEO behavior during a crisis, Ellen J. Shockley
Recruiting minority teachers: a guide for vocational school administrators, Carole H. Thornton
The efficacy of public affairs in the federal courts, Jacqueline Todd
Public relations efforts to promote new sports teams, Nancy Urban
Strengthening a school-community relations program through student involvement, Karen Warner
Theses/Dissertations from 1999
Review of current newsletter literature with today's novice publisher in mind, Tobias Bruhn
Communicating through photographs: a guide for public relations professionals, Carol Ann DeSimine
A student's guide to the history of public relations and an inquiry into the use of public relations history in the classroom, Christine Dunnington
Producing award-winning publications, Jacob Christian Farbman
The efficacy of community policing: a community relations case study of Gloucester County, New Jersey patrol officers and residents, Ian J. Finnimore
E-Mail privacy in the workplace: is it a public relations concern?, Charles H. Harrison
Intranets vs. printed publications as effective employee communication tools, Paula S. Hoffman
A comparative study of recruitment and enrollment practices in colleges and universities using integrated marketing communications, Alisa L. Hogan
Public relations practitioners versus the media: the analysis of standards, Stephen A. Kandik
A study to determine why Glassboro State-Rowan University alumni non-donors do not give to the university and what the university can do to encourage them to become donors, Titus Kamau Kanyi
The effective use of billboards as a communications tool, Donna M. Lithgow
Professional sports teams and fan relations: a public relations case study of the 1998-99 Philadelphia Eagles Football team, Laura Elizabeth Litrenta
Reviving the image: communicating the benefits of labor unions, Kathleen Mulholland
The importance of morale in the workplace, Allison Rohner
How to be an effective lobbyist: a handbook, Yolette Cabrini Ross
Changing the image of vocational education, Laura Timberman
Theses/Dissertations from 1998
The public relation firm's perception of the Internet's effect on its growth and profits, Tina Blasberg
A study of the correlation between internal communication programs and employee morale, Gary L. Brown
A study of the measurable benefits of "content" web sites for companies in the sports collectibles industry, Brian S. Cahill
Motivational functions of volunteerism: similarities and differences between low & high risk communities, Deborah L. Cole
Identity and image: a Miss America case study, Melissa C. Connell
The study of methods used by public relations firms to assist in attracting and maintaining clients, Donna M. Field
Establishment of public relations programs in New Jersey public schools, Liberty Delgado Harshaw
A content analysis of New Jersey law firms' World Wide Web site home pages, Karen Kaufman
Comparing the effectiveness of video new releases and written news releases, Art Keegan
A context analysis of same-company advertisements in gay and lesbian publications compared with mainstream publications, Sharon Ann Follmer Miken
What employees want to know during times of organizational change, Stacy Smith Napolitano
A fund raiser's guide for gaining access to corporate givers, Patricia L. Pfleger
How are hospitals disseminating their patient confidentiality policies to their employees?, Sally Sapega
Universities and their communities: what fosters positive town-gown relations?, Nicole M. Spagnolia
Theses/Dissertations from 1997
A study of political campaign communication tactics, Janine M. Aruanno
Creating effective employee newsletters, Linda M. Blair
A case study of the restoration of college athletic programs and academic image, Edward P. Callinan
Interdisciplinary public relations: a curriculum for undergraduate study at Oakwood College, Patrice Thomas Conwell
Seashore tourism brochures and advertising: characteristics of effectiveness, Andrew Cripps
A measure of the effectiveness of a service improvement video used in the fiscal year 1997 communications plan for the Allegheny Area of the USPS, Raymond V. Daiutolo
Guide to web site promotion: how companies can draw more qualified traffic to their World Wide Web sites, Donald L. Dunnington
A historical study of payola: advertising and public relations or bribery, Christina Guadagno
Company logos' contribution to corporate image, Jeanette L. Iversen
The effects of print advertising campaigns on consumers' attitudes towards physician primary care practices affiliated with Jefferson Health System, Maryann LoBianco
A study of the presence of bias in reporting on the socially sensitive issue of abortion, Benjamin E. Martin
An assessment of the Sister Cities International Program as an international public relations entity, Laura A. Mitchell
The impact of intranets on college and university public relations professionals, Daniel Murphy
The effect of radio distance education on Rowan University's image, Gregory C. Potter Jr.
The changing role of the physician as a consequence of the "gag clause" in managed health care contracts, Emily Riley
The relationship among sports reporters, coaches and sports information directors regarding student-athlete interviews, Scott Ronaghan
Analyst communication for natural gas utilities, Randolph P. Ryerson
Telecommuting (and its effect on productivity and morale), Shown M. Swangin-Horton
A study of empowered employees at two Sears, Roebuck and Company department stores, Wellington Watts
Theses/Dissertations from 1996
Effective motivation of front-line employees, Regina M. Audio
A study to research the feasibility of establishing a southern New Jersey chapter of the Public Relations Society of America, Joanna F. Bruschi
A study of public relations practice in the tobacco industry: misuse and social responsibility, Andrew M. Casper
Christian Conservative bias in newspaper print: a content analysis, Ted Christian
A study of the implications of the Internet upon two-way symmetric communication in public relations, Tarek M. El-Kharboutly
Guidelines for college and university publications directors on building effective partnerships with printers and graphic designers, Susan L. Enzman
A study of meeting planners' tactics to market conferences, seminars, and workshops, Erika March
Persuasion theories in the practice of public relations in the 1990's, Susan E. Owens
A public relations plan for the New Jersey Association of Family and Consumer Sciences regarding the association name change and its impact on the profession, Linda A. Strieter
Theses/Dissertations from 1995
A study of the best messages, channels and audiences to increase vocations to the Catholic Diocesan Priesthood, Martin R. Coppola
Personality traits of effective communicators: a study of chairpersons and faculty at Rowan College of New Jersey, Karen L. Heiser
A study of computer on-line regulation: advertising, copyright, free speech, libel and privacy, Frances Josephsen
